Tweed fabric market presents new changes


In recent years a large number of varieties of tweed products in the market hot selling fully illustrates the contemporary consumers for tweed fabric love degree of deep. Now the wool textile industry is currently facing from the production and processing link to the implementation of brand strategy, directly facing the international competition of the strategic choice stage of transformation, while the tweed clothing market itself has also undergone great changes

First, the main consumer power has changed. At present, the main consumer of high-value fashion clothing is changing from mature consumers to the new era of consumers, who choose their own consumption and lifestyle based on their own values. This group is the customer group of wool fabric, which brings great opportunities for the wool industry.

Second, sales channels have changed. At present, the social economy has entered an era of unprecedented development, e-commerce, big data and mobile Internet make the sales channels of woolen products more extensive.